SUMMARY   Category                  
 
VITRINE CHRISTMAS CURIOSITY
 
COMPANY  
BEAUSOLEIL
11 rue Kérautret-botmel
35000 RENNES (FRANCE)
Tel.: 0223355960
E-mail : aallain@bsoleil.fr
Site : www.agencebeausoleil.fr
ENTRY  
Manufacturer MP3 PLV
Designer BEAUSOLEIL
Advertiser BONOBO JEANS
Type of display Window
Distribution network Specialist stores (Prêt-à- porter)
Quantity produced 50 units
Materials used PMMA transparent, métal, pvc expansé, bois (peuplier), carte graphique, carton compact, polyester miroir,
Target markets France

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Description
Called Christmas Curiosity, Bonobo's Christmas campaign drew inspiration from the magic of an old-fashioned funfair. Various POS displays were created to give the brand's stores the atmosphere of burlesque fairgrounds. Two wheels and deforming mirrors were designed and producted to decorate the windows of the 350 fashion stores.
Performance of the entry (strong points)
Use of materials combining lightness, aesthetics and strength to facilitate the implementation of POS and guarantee to Bonobo the best price/quality ratio.