SUMMARY   Category                  
 
NIVEA PURE SKIN
 
COMPANY  
FISADORELLI S.R.L.
Via Cortonese 42
06012 CITTÀ DI CASTELLO (ITALY)
Tel.: +33 (0)9 83936950
E-mail : giulia.giogli@fisadorelli.com
Site : www.fisadorelli.com
ENTRY  
Manufacturer FISADORELLI
Designer BEIERSDORF
Advertiser BEIERSDORF
Type of display Desk animation vip testeur
Distribution network Mass merchandisers
Quantity produced 50 units
Materials used Bois - plexi - carton
Target markets France


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Description
In October 2017, Beiersdorf has launched the electrical cleaning brush Pure Skin in Hyper and Supermarkets with the following aim:

- Bring value to HB market which is decreasing, and in "skin care" market with a valued and rewarding innovation for the distributors,

- Developing this new face-cleaning act in French habits.
Performance of the entry (strong points)
- create and make grow this new segment in HB department.

- democratize this act and to educate shopper to this habit.

- transmit to the shopper through POS materials High value, Technicality, skin pureness.

- involve and educate clients in central purchasing bodies, and department managers around the launch and means that are associated.