SUMMARY   Category                
 
ASPARAGUS CAMPAIGN 2017
 
COMPANY  
SMURFIT KAPPA ZEDEK B.V.
Maagdenburgstraat 9
7421ZA DEVENTER (NETHERLANDS)
Tel.: +31 570 698942
E-mail : lex.de.vries@smurfitkappa.nl
Site : www.smurfitkappa.com
ENTRY  
Manufacturer SMURFIT KAPPA ZEDEK BV
Designer GILLES LESCURE
Advertiser NESTLÉ NETHERLANDS
Type of display Floor stand with stocker
Distribution network Mass merchandisers - single shop, independant store - specialist stores
Quantity produced 1800 units
Materials used Corrugated board, specifically produced picknick table wood and alluminum
Target markets The Netherlands
 
Description
Asparagus campaign driving cross category purchase of fresh food and sauses, by displaying standout point of sale that provides a clear meal solution for consumers through visual cues distinctly linked to the shopper mission.
Performance of the entry (strong points)
Gain incremental out of aisle positioning prompting purchase & inspiration earlier in the shopper mission, resulting in a market growth of 6% compared to the competition due to higher distribution of the display campaign during the entire asparagus season of 10 weeks.