SUMMARY   Category                
 
FLOORSTAND MADEMOISELLE ROCHAS
 
COMPANY  
CPIGLOBAL
27 rue du Ballon
93160 NOISY LE GRAND (FRANCE)
Tel.: 0148159682
E-mail : fabienne.renard@cpiglobal.com
Site : www.cpiglobal.com
ENTRY  
Manufacturer CPIGLOBAL
Designer INTERPARFUMS
Advertiser INTERPARFUMS
Type of display Floor stand without stocker
Distribution network Perfume shops
Quantity produced 960 units
Materials used Carton / PMMA
Dimensions (mm) Width: 1100  Depth: 295  Height: 1000
Use duration 16 weeks
Target markets INTERNATIONAL
Description
INTERPARFUMS launches the fragrance Melle ROCHAS EDT and decides to promote this fragrance and relay it through a VITRINE repeating the strong codes of the brand : elegance and Parisian chic. With this time the playfulness and fun associated with the line of Eau de Toilette called Funinpink.

The visual and the signature are present as well as the pink fuchsia color that brighten this POS.
Performance of the entry (strong points)
The feat was to source real fake flowers associated with qualitative materials and round shapes while respecting the budget.