INTERPARFUMS launches the fragrance Melle ROCHAS EDT and
decides to promote this fragrance and relay it through a VITRINE repeating the
strong codes of the brand : elegance and Parisian chic. With this time the playfulness
and fun associated with the line of Eau de Toilette called Funinpink.
The visual and the signature are present as well as the pink fuchsia color that
brighten this POS.
Performance of the entry (strong points)
The feat was to source real fake flowers associated with qualitative materials and round shapes while respecting the budget.