The POPAI Awards
is more than a competition. Its aim is not only limited to the giving of the awards
but also to support the profession by promoting and recognising the excellence
of all those involved.
To receive a POPAI Award, in a context of increasing competition, is to have an
additional commercial advantage with advertisers. As is the case with exports,
notably countries such as Great Britain, Italy or Germany, where POPAI is also
present and organises national competitions.