PARTICIPANT POPAI AWARDS 2021

Hansaplast Health Care Center

Producteur : Deinzer GmbH, Germany

Créateur : Deinzer GmbH, Germany

Annonceur : Deinzer GmbH, Germany

Type de présentoir : Présentoir de sol stockeur

Réseau de distribution : Pharmacie

Marchés ciblés : GERMANY / AUSTRIA

Durée du matériel : Permanent

PROJET

Free-standing furniture that forms a visual highlight with lighthouse character, closed metal frame based on a visually almost floating foot construction with 4 castors, head area with logo framed all around with a striking luminous acrylic element, Bacteria Shield message at optimum shopper viewing height, clear and orderly assortment placement with push- feed systems, category and pricing rails. The shopper immediately recognizes the display as « his » trusted companion for wound healing and the no. 1 plaster brand due to the brand’s typical features; Providing shoppers with the innovative leadership at the POS expected from Hansaplast. The special strategic focus of post-operative wound care is emphasised by the rotating and swivelling side wing, as well as the red marking of the guiding rails in the 2nd and 3rd row. Additional navigation elements guide through the product range.